Sunday, 28 August 2011

Lucy in Disguise set to close?

An article I wrote whilst at Closer magazine, posted on closeronline on 18th July 2011.

We all watched Lily's foray into the world of retail with her sister, Sarah Owen last year, in the documentary "Rags to Riches".

On the documentary retail expert Mary Portas always thought their concept of renting out designer clothing is flawed.

Perhaps she has now been proved right, as now just ten months after the glamourous star- studded opening, the Covent Garden store is set to close.

They have apparently signed a lease for another permanent store, but no opening date has been fixed.

Instead the pair have opened a temporary pop up shop near Carnaby street, which has been described as a "last ditch attempt to save things".

Lily is adamantly denying the closure of the store, but with no set opening it all seems abit of a mystery. She later tweeted that stories of Lucy in Disguise clothing have been "deliberately misleading" and that the store has NOT closed, but just moved to a temporary store while they are waiting for their permanent premises.

Has Lily let things slip with the store? What with her recent wedding to Sam Cooper and her pregnancy she may want to concentrate on being healthy and chilled, unlike the tears and tantrums of last year. What will happen next? Guess we will have to wait and see....

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