Surgical procedures are no longer deemed a taboo for men, being glamorized by celebrities so much that it is no longer seen as vain for a man to go under the knife. As medical director of Aesthetic Surgery at The Hospital Group, Mario Russo observes: “Lots of celebrities are turning to cosmetic surgery to fix imperfections, with amazing results and men are no longer scared to strive for the same body shape.”
Even football star Cristiano Ronaldo was reported to have undergone liposuction to maintain his infamous washboard stomach.
Deemed the “Ronaldo effect”, The Hospital Group has seen a decisive increase in men wanting fast and dramatic results to achieve a trim and toned torso.
Men today increasingly want to fix that flabby stomach, whereas before the slim line chest look was popular, to avoid the Simon Cowell saggy man boob scenario.
A reason why more men than ever are going to drastic measures to improve their looks could be down to the increasing pressures in the job market. Men need to make sure they are performing and looking their best to compete in today’s tough workplace.